Designed and created an e-commerce site from scratch for jewellery exclusively for men. I redefined the experience of shopping for men's jewellery through thoughtful design and seamless functionality.
Client:
Sutton Men
Sector:
Fashion
Duration:
14 weeks
Sutton Men
Sector:
Fashion
Duration:
14 weeks
What we did:
Design research
User experience design
Interface design
Design system
User experience design
Interface design
Design system
Navigating the Sutton Men's website is effortless and enjoyable, thanks to a clean and intuitive interface designed with the user in mind. Whether customers are browsing on their desktops, tablets, or smartphones, every element has been meticulously crafted to provide a seamless and immersive experience.
At Sutton Men's website, I committed to elevating the user shopping experience and empowering them to express their individuality through the brand's meticulously curated selection of men's jewellery. Discover the perfect piece that resonates with your style and personality, and embark on a journey of self-expression and confidence with every wear.
Desktop view
Desktop view
Results: I built an e-commerce site and helped convert more visitors into customers through UX Design work. Sutton Men's e-commerce website was launched in January 2015 with an approximate annual revenue of 25K in November 2015.
Jewellery product photoshoot (Canon E0S 1200D)
