'Subscribe and Save' is a convenient and cost-effective solution for coffee enthusiasts who enjoy the ease of having their favourite brew delivered directly to their doorstep regularly.
With this subscription service, customers can choose their preferred type of coffee pod, classic blends, speciality roasts, or flavoured varieties and schedule automatic deliveries.
Client:
Coffee Manufacturer
Sector:
Food Business
Duration:
16 weeks
Coffee Manufacturer
Sector:
Food Business
Duration:
16 weeks
What we did:
Lead Design
Design Research
Digital transformation
User experience design
Interface design
Lead Design
Design Research
Digital transformation
User experience design
Interface design
Subscription UX design refers to the process of creating a seamless and intuitive digital experience for users who subscribe to a service or product. For Dualit delivery service subscriptions, the goal of subscription UX design is to enhance user satisfaction, retention, and, ultimately, conversion.
Personas: Describes the target users of our products.
Service Blueprint
Results: The improved UX design for PDP consumables and products was launched in March 2021, and our CSAT rating is over 75%.
A successful subscription UX design prioritises user-centricity, simplicity, and transparency. By enhancing the user experience at every touchpoint, subscription-based businesses can cultivate long-term customer relationships and drive sustainable growth.
email system design
I optimised email campaigns for high conversion to enhance click-through and revenue for subscribing and saving.
