We redesigned the brand site, showcasing a product's essential features, improving user experience, and addressing customer challenges.
Client:
Tech Accessories
Sector:
Tech
Duration:
12 weeks
Tech Accessories
Sector:
Tech
Duration:
12 weeks
What we did:
Lead Design
Design Research
Digital transformation
User experience design
Interface design
Lead Design
Design Research
Digital transformation
User experience design
Interface design
We held brainstorming sessions to generate innovative ideas for a cleaner and more intuitive design. We sketched initial concepts and created wireframes to visualise the proposed changes.
Personas: Describes the target users of our products.
Prototyping: Mobile and Desktop
Prototyping: Utilised prototyping tools to create interactive prototypes, incorporating feedback from internal stakeholders to refine the design.
Colour, Typography, and Imagery: I selected a modern colour palette that instils trust and professionalism. I employed straightforward typography for easy readability and incorporated relevant imagery to enhance the visual appeal.
Design Systems: Implemented a design system to maintain consistency across screens and ensure a cohesive visual identity
Usability Testing: Conducted usability testing with a group of Find Ease users, gathering feedback on the redesigned UI. Iteratively refined the design based on user interactions.
Iterative Improvements: Incorporated user feedback to make iterative improvements, addressing specific pain points identified during testing.
Result and Impact
Key Metrics: Post-redesign, user engagement increased by 0.3%, and on mobile, the average rating improved from 3.5 to 4.8. Transaction completion times were reduced by 10%, indicating improved efficiency.
User Satisfaction: User feedback surveys indicated a 5% increase in overall satisfaction, with users praising the simplified navigation and visually appealing interface.